SAMMY DESIGN

18 SHANGHAI (Pt. VII) – EXPO 2010 “Better City-Better Life”

For the first time, both China and Shanghai hosted the 2010 major world exhibition fair. Considered to be one of the most major world events next to FIFA and the Olympic Games, it was equally as important that Shanghai hosted a successful and impactful event as equal to that of the Beijing Olympics.

The slogan “Better City-Better Life” helped define the theme of the four month Expo, in which over 150 nations worldwide displayed their country’s best in their latest technology and culture in the form of pavilions.

Dichotomies:

  • Old Ideology vs New & Foreign Ideology
  • Past (Remembrance) vs Future (Moving on)

(Click HERE or HERE for more Sammy Design or to go back to China 2010 – the XXL photo albums)

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